RSS and the ability to view RSS feeds is getting more popular by the day.

I was checking a site via Firefox 2.0 and noticed there was an option to “Subscribe to this feed using…” along with a selection of feed reading tools such as Live Bookmarks, Bloglines, My Yahoo, and Google Reader.

Firefox 2.0 also allows you to select your application of choice (RSS feed reader installed on your computer) in order to view up-to-date feeds.

The latest version of Internet Explorer (7.0) also recognizes XML differently from previous versions. This is good news for everyone creating, distributing, and reading XML based RSS content.

Remember the days when few people had Adobe Acrobat installed? Back then, having PDF files available on your website would have resulted in headaches for those without the proper tools to view the files. The same holds true for the .mp3 format. It was not long ago that Windows based PCs did not recognize mp3 files. People had to install mp3 players in order to listen to their downloads.

We are in the early stages but the mass adaptation of XML and RSS is upon us. By this time next year (January 2008) I predict the term “RSS” will be far more popular than it is currently.

I’m using more RSS to get my daily content and using less email as a result. I have been finding myself un-subscribing to many email newsletters and at the same time subscribing to more sites that offer RSS feeds. In my experience, RSS is just a better way to go when wanting to get up to date information.

I was just checking on two major Universities in the Los Angeles area to see if they were using RSS. The results? UCLA (University of California, Los Angeles) has RSS links and suggestion to subscribe directly on the homepage. USC (University of Southern California) has no mention of RSS on the institutions homepage. If it’s not already, I bet it will begin to affect traffic to their website.

Early adopters in the RSS space will win in the game of targeted traffic. I find myself checking several accounts on KickRSS daily and have began putting together a collection of my favorite feeds. I’ve been introduced to sites I may have never visited and now I check their content almost every day.

Get better connected with those who want what you have, syndicate your content. Make RSS a part of your website strategy so you can deliver your message far and wide, way beyond the boundaries of your domain name.

To create an RSS feed featuring your favorite content, or your content, or both, go to: Create RSS Feed on KickRSS.