Google announced on Friday that they have purchased one of the webs leading RSS related websites, FeedBurner.com, for a rumored $100,000,000.00 (one hundred million dollars). I say rumored since the details of the transaction have not yet been disclosed.

Google apparently purchased the Chicago-based FeedBurner to improve on ways to include Adwords advertising into RSS content.

This is great news for RSS and the RSS Feed Community as the awareness of Really Simple Syndication is going to grow exponentially over the next year, thanks to the Google purchase.

RSS is being used for news, blogs, classifieds, podcasts, finding lost dogs, and much more. Its use will certainly continue to grow, even expanding in popularity onto other platforms such as mobile and handheld PDAs. Tomorrow RSS will become to article and blog content what mp3 is to music today.

KickRSS.com is only one of many RSS aggregation websites and it is indexing through an estimated 2 million pieces of content daily, with over 186,000 news feeds, and some 1400 active user accounts. We are one of the “small” guys.

Congratulations to FeedBurner and Google on what I believe is a magnificent move.