Since Google announced last Friday that they have purchased online RSS aggregation company, FeedBurner.com, I really haven’t seen that much discussion about it in the news.

Makes me wonder if people really understand what RSS stands for and what the benefits are when using really simple syndication for one’s web content. There was a video posted online this weekend that talked a bit about Google’s purchase of FeedBurner and what that means to the RSS community. You can watch the video here…

Note: Working on our video embed features, this page will be modified soon.

I’ve been seeing more and more use of RSS each and every day and it’s my personal opinion that Google’s RSS company purchase is going to have a great effect on the use of RSS feeds across the Internet. Advertisers using RSS are going to seek better ways to deliver their messages to their intended audience. End-users will be able to view advertising inside of RSS readers and when viewing RSS content using Web browsers that support the XML extension (such as Windows Internet Explorer 7.0 for Firefox 2.0).

Very exciting times for anyone involved in the creation of RSS related web sites, feed readers, modifications to RSS feeds, those developing style sheets and wraparounds for XML content, etc.