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by Michael Dorausch
Some things I’ve learned and was reminded of in the past few days…
Generally, people love birthdays, and rightfully so. There are few things better than being able to give well wishes to someone you appreciate, love, admire, share friendship with, or whatever. Ever notice in restaurants that when someone has a birthday, even strangers at neighboring tables want to participate? Think about it, it’s really very cool that we direct positive energy to apparently total strangers in celebrating their date of birth.
Earlier this week I had an opportunity to wish an influential individual in my life, Danny Sullivan, a happy birthday. I had been thinking about his birthday for a couple of weeks simply because I recently discovered we were born about a month apart (I bet Danny watched Gilligan’s Island too). After exploring several ideas, last week I created this birthday card, which included avatar images of many people that know Danny, and participate in a community, I’ve greatly been benefiting from being a part of.
Party of ONE Was this a marketing effort? Was this some method I came up with to get a popular post on Sphinn? No, can’t say I had any brilliant strategy planned. When I first arrived at Sphinn, I had my “ME” hat on, and nobody appeared to care. Turns out that was a good thing.
Glue can be damn sticky: Stubborn as I am, I hung around and began reading posts submitted by community members such as Lee Odden, Andy Beard, and Tamar Weinberg (there were many others). Well, as the saying goes, stick your hand in a pot of glue, and the glue tends to stick. Stick your head in a website featuring content from some of the worlds top SEOs, and the ideas stick.
Wanna Party? As the weeks went on I became more active in the community and found myself commenting on posts, submitting posts, authoring Sphinn related posts, linking to authors, commenting on other blogs, and having a significantly enjoyable time. Others noticed this and as a result began commenting back, visiting my websites, emailing, messaging, and linking to topics I authored on various websites. Imagine that?!
Friends make parties fun! I submitted the birthday card on a Sunday (Dannys birthday was later that week) in hopes that it may make the homepage by Monday. Sphinn had recently upped the trigger on getting posts popular and I honestly didn’t think it would go far. The Sphinn community took over from there and taught me a thing or two (thank you).
Lesson 1: Community is a powerful thing, the web is more fun when shared with friends
Lesson 2: Breath, stop trying so hard, participate with your head & heart
Lesson 3: The answers are often already there…
Holy Moly, I’ve been wishing people happy birthday (in my brick & morter world) nearly everyday for the past decade. Turns out the same principles apply online.
The practice of birthday boards and birthday cards have been successful in small businesses for decades, but can any of these ideas apply to the world of blogging?
Maybe not in the same way but I did get some ideas that can be useful if you are an SEO and want to contribute positively in your community. Now, some people want to keep info private, so if there are no public profiles of birthday information, it may not be a good idea to out them on your blog. I mean, I’m not going to seek out FaceBook info on Lisa Barone and risk her writing a pudding like article about me.
That being said, I noticed some other influential people in my web life had birthdays in September. How difficult would it be for me to use my blog and say Happy Birthday to Vanessa Fox sometime this month? Vanessa has the best “About Page” I’ve seen in a blog and she’s taught me a few things about improving my sites. To that I say thank you and… Happy Birthday Vanessa!
The day before I joined Sphinn I authored an article about Yellow Page Directories and I mentioned that a company called Marchex was doing an incredible job in the area of SEO. Only today I discovered that Matt McGee was the SEO Manager at Marchex (what a coincidence).
Matt has been incredibly helpful to me in the Sphinn community and guess what else? Matt’s birthday is in September! Does not take much effort for me to say thank you and… Happy Birthday Matt!
Many Thanks: I have a number of people to say thank you to for helping in various ways. I’ll be finding an avenue to show my appreciation but thanks for being a part of this all.
Some people I had wanted to give props to include:
Rhea Drysdale: who gave me the willies when I saw her “over the cliff photo.”
[...] To build up the strength of a page linking to them [...]
September 27th, 2007 at 11:51 am
The party is great!!! And yeah, I agree with Andy Beard, you must get some WordPress SEO for updating this blog. This Blog is past a year already…..it might get a rust from the world wide web. Joke! Keep it up. Needs update on this blog.
October 23rd, 2009 at 3:02 pm